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South African Music Week 2021

November 23 @ 8:00 am - November 25 @ 5:00 pm UTC+2


South African Music Week (SAMW) is a public-private-partnership between Government, South African Music Week and the private sector. SAMW is the largest music conference and tech expo in Southern Africa, also serves as a music festival and industry music-awards event. It is the international marketplace for Africa’s music industry to perform, trade, collaborate and export its music, culture, attract business, investment, trade and tourism. The event is the ideal platform for the creation of employment, sharing of ethical business practices, advanced technology, innovation, trademark and copyright protection.

South African Music Week attracts more than 3,000 delegates and 4,500 musicians, and that number is expected to grow annually. Attended by musicians, industry professionals, ICT practitioners, tourism, investment, business, industry and governments from around the world, bespoke programming is specifically designed meet the needs of artists and musicians at every level of their career.

Every aspect; from staging, choreography; playlists, e-commerce, social media; impact of digital tech and how to roll-out new releases are addressed.

Workshops, Panels and Exhibitions explore critical areas such as innovation in digital marketing; how to grow your audience, reach new fans; meet labels, promoters, music scouts and talent buyers.


November 23 @ 8:00 am UTC+2
November 25 @ 5:00 pm UTC+2
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South Africa
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